HYGH - Digital Out-of-Home Advertising

FlexMade partnered with HYGH to develop a state-of-the-art platform that revolutionises the Digital Out-of-Home (DOOH) advertising sector. This innovative solution connects screen owners with advertisers, democratising access to DOOH advertising and fostering a dynamic marketplace.

Location: Germany

Sector: Marketing & Advertising

Website: hygh.tech

Period of cooperation: 7 years

Team size: Three engineers

Services: Staff Augmentation | Web Development

Regarding the client

HYGH is a dynamic start-up disrupting the traditional outdoor advertising industry. Their mission is to make DOOH advertising accessible to all, regardless of budget or expertise. HYGH's platform empowers businesses of all sizes to launch impactful advertising campaigns on a diverse range of screens, from tablets in local shops to prominent billboards in major cities.

HYGH website homepage: Digital display operators using a mixing desk for digital advertising solutions.

About the project

The HYGH Advertisement Platform is a sophisticated web application that facilitates seamless connections between screen owners and advertisers. It provides a user-friendly interface for managing advertising campaigns, tracking performance, and optimising results. The platform's innovative approach eliminates the barriers to entry in the DOOH market, fostering a more inclusive and dynamic advertising ecosystem.

Aims and Challenges

HYGH aimed to establish a robust and scalable platform capable of managing a rapidly expanding user base and a substantial volume of transactions. The platform required an intuitive and user-friendly interface for both screen owners and advertisers, incorporating features that would streamline the entire advertising process. Security and reliability were of paramount importance, ensuring the protection of sensitive user data and the seamless operation of the platform. FlexMade was commissioned to develop a solution that satisfied these rigorous requirements while adhering to a strict deadline.

Approach and Methodology

FlexMade adopted an agile development methodology, prioritising close collaboration with HYGH and iterative development cycles. This approach allowed for flexibility and responsiveness to evolving needs, ensuring that the final product aligned perfectly with HYGH's vision. Our team of experienced developers leveraged their expertise in web development, cloud computing and data security to build a high-performance and secure platform.

A business professional is using a virtual interface to review candidate profiles for recruitment purposes.

User Administration

Enables user registration, profile management and secure authentication for both screen owners and advertisers.

Screen Management

Allows screen owners to register their screens, specify availability, and set pricing structures.

Business professional using laptop with data analytics and digital marketing icons superimposed.

Laptop displaying a data table for business analytics and reporting software on an office desk.

Campaign Management

Provides advertisers with tools to create and manage advertising campaigns, including scheduling, targeting and budgeting.

Booking System

Facilitates the booking of advertising slots on available screens, managing reservations and payments.

Hands typing on a laptop displaying project management software with a Gantt chart for scheduling.

Businessman using laptop with cloud computing and data analytics graphics overlay for business intelligence.

Reporting and Analytics

Provides comprehensive reporting and analytics on campaign performance, including impressions, reach and engagement.

Responsive website design displayed on laptop, tablet, and smartphone, showcasing "The City is our Playground" theme.

Task completed

The Solution

FlexMade delivered a comprehensive web software solution that met all of HYGH's requirements. The platform's intuitive interface, robust functionality, and scalable architecture empowered HYGH to effectively connect screen owners and advertisers, facilitating a thriving DOOH advertising marketplace.

The outcome

The HYGH Advertising Platform has experienced rapid growth and success, attracting a large user base and facilitating numerous advertising campaigns. The platform has significantly democratised access to DOOH advertising, enabling businesses of all sizes to leverage this powerful marketing channel. HYGH has received widespread recognition for its innovative approach, including prestigious industry awards.