Keller Sports: Premium Sportswear
FlexMade and Keller Sports collaborated to create an award-winning e-commerce platform, complete with a mobile app, integrated ERP system, and supporting modules, delivering cutting-edge solutions and boosting operational efficiency.
About the client
Keller Sports is a leading online retailer specialising in premium sportswear, sports equipment, and accessories. Founded in 2005, their mission was to provide athletes with the very best products, presented in an appealing and detailed manner. They strive to offer an online shopping experience that goes beyond the ordinary, focusing on a clean, structured, and engaging interface. Keller Sports has achieved significant recognition in the industry, winning awards such as the Shop Usability Award in 2015 and the Austrian Anton Award in 2015. Their commitment to quality and innovation has established them as a trusted source for premium sporting goods. They cater to a diverse range of athletic activities, offering a curated selection of high-quality products from top brands.
About the Project
The project focused on developing a comprehensive e-commerce ecosystem for Keller Sports, with their website at its core. This involved creating a feature-rich online shop, a robust mobile application (Keller sMiles App), and seamless integration with essential backend systems such as ERP, CRM, and BI. The goal was to enhance the user experience, improve operational efficiency, and provide Keller Sports with a scalable and flexible platform for future growth. The project encompassed various aspects of e-commerce, including product management, order processing, customer relationship management, and data analytics.
Aims and Challenges
Keller Sports sought to modernise their legacy e-commerce system to better serve their customers and support their business growth. This required enhancing their digital capabilities and leveraging specialised expertise in software development and IT solutions. A key objective was to improve operational agility with a scalable and flexible solution that could adapt to changing business needs and market demands. Maximising cost-effectiveness was also crucial, requiring optimised resource allocation without compromising on the quality of the solutions. Expanding their digital footprint was another priority, achieved by developing a mobile application to complement their online shop and provide a seamless omnichannel experience for customers. The challenge was to seamlessly integrate these diverse systems and functionalities whilst ensuring a user-friendly and engaging experience for customers across all platforms.
Approach and Methodology
FlexMade employed a collaborative and agile approach, working in close partnership with Keller Sports throughout the project lifecycle. A dedicated team of 35 skilled professionals, encompassing developers, designers, and engineers, was assembled to ensure the project's success. Agile development methodologies were utilised, incorporating iterative development cycles and continuous feedback loops to ensure alignment with Keller Sports' vision and requirements. Open and proactive communication was prioritised, utilising various channels such as in-person meetings, virtual meetings, and messaging apps to facilitate seamless collaboration and address any emerging issues promptly. FlexMade maintained a strong focus on quality and timely delivery, adhering to deadlines and ensuring high-quality deliverables throughout the project.
Online Shop
A high-performance online shop offering a vast selection of sportswear, built with a focus on SEO and performance. It utilises caching, optimised search with machine learning, and a robust server architecture for high availability and scalability, ensuring a smooth and engaging user experience.
Identity Management System
A secure and GDPR-compliant system for managing user accounts and personal data. It handles user registration, login, profile management, and data privacy, ensuring compliance with data protection regulations.
Product Information Management
This module enables Keller Sports to efficiently manage its product catalogue, including prices, stock levels, images, titles, and translations. It provides a user-friendly interface built with Vue.js and integrates with the Keller Group authorisation server for secure access control.
Order Management System
This module ensures efficient and accurate processing of customer orders, handling order placement, tracking, and fulfilment. It integrates with CRM and BI services to provide a holistic view of customer interactions and order history.
Content Management System
This module enables efficient management of website content, including product information, marketing materials and blog posts. It allows for easy updates and modifications to ensure the website remains current and engaging.
Refund Management System
This module streamlines the processing of customer reimbursements, connecting to payment systems and sharing reimbursement information with other Keller Group services. It ensures accurate and timely reimbursements, enhancing customer satisfaction.
Authentication System
This module ensures secure access to various parts of the Keller Sports ecosystem by implementing the OAuth2 protocol for user authentication and authorisation. It provides different levels of permissions for platforms, users and services, enhancing security and protecting sensitive data.
Keller sMiles App
This innovative mobile application rewards sports activity with attractive benefits and discounts. It connects with various fitness trackers, allowing users to earn points for their activities and redeem them for rewards. This module enhances customer engagement and promotes an active lifestyle.
Task completed
The solution
FlexMade delivered a comprehensive and bespoke e-commerce solution, tailored to Keller Sports' specific requirements and objectives. This solution comprised:
- A fully functional and user-friendly online shop (Shop) with a focus on performance and SEO.
- A feature-rich mobile application (Keller sMiles App) to support their expanding digital presence and engage customers.
- Seamless integration of an Odoo ERP system for streamlined business operations.
- An efficient order management system to handle order processing and fulfilment.
- A centralised product management system to efficiently manage product information.
- A secure and GDPR-compliant account management system to protect user data.
- A robust authentication system using OAuth2 to ensure secure access to the platform.
- A content management system for easy updates and modifications to website content.
- A streamlined refund management system to enhance customer satisfaction.
The outcome
The collaboration between FlexMade and Keller Sports yielded significant improvements and achievements:
- Award-Winning Products: The new e-commerce platform and mobile application received prestigious awards, including the German Innovation Award 2019 and the German Design Award, recognising the quality and innovation of the solutions.
- Enhanced Operational Efficiency: Streamlined processes and improved resource allocation led to increased efficiency in various business operations.
- Cost Optimisation: The project contributed to cost optimisation by reducing infrastructure expenses and enabling efficient resource utilisation.
- Increased Customer Satisfaction: The improved user experience and expanded digital reach via the mobile app resulted in increased customer satisfaction and engagement.
- Modernised Legacy System: The successful replacement of the outdated e-commerce platform with a new, feature-rich system provided a strong foundation for future growth.
The technologies
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PHP
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MySQL
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JavaScript
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Laravel
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Vue.js
Client feedback
Florian Otte
FlexMade's unwavering commitment to understanding our requirements and crafting bespoke solutions set them apart. They were proactive in resolving issues and consistently delivered excellent outcomes. Their dedication to forging a long-term partnership and completing numerous projects to a high standard demonstrated their excellence and dependability.
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Get in touch
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